Email communication is crucial for establishing relationships with leads and potential customers. Whether you’re reaching out to prospects, nurturing existing leads, or promoting your products or services, writing effective emails is essential for success in today’s digital world. In this article, we will explore three simple things you can do to improve your email writing and increase your chances of getting your emails opened, read, and responded to.

Use a Hook in Your Subject Line

The subject line of your email is the first impression your leads will have of your email. Therefore, making it compelling and engaging is crucial to motivate leads to open your email. One effective way to do this is by using a hook in your subject line. A hook is a statement or question that addresses the audience’s problem or pain point, creating a sense of curiosity or urgency. For example, instead of a generic subject line like “April Newsletter,” you could use “3 Simple Tips to Boost Your Sales Today.” This subject line addresses the pain point of low sales and promises a benefit, motivating leads to open the email and find out more.

Another approach is to tease the content of your email in the subject line. For example, “You Won’t Believe What We Have in Store for You!” or “Exclusive Offer Inside: Save Big on Your Next Purchase.” Teasing the content of the email creates curiosity and encourages leads to open the email to find out what’s inside.

Only Send Relevant Emails

One of the main reasons why leads unsubscribe from email lists is receiving irrelevant content. To improve your email writing, sending targeted and personalized emails relevant to each group of leads is essential. Generic, one-size-fits-all emails will likely be ignored or marked as spam, resulting in poor engagement and low open rates.

Segmenting your email list based on demographics, interests, past purchases, or engagement levels can help you send more relevant emails. For example, you can create segments for new leads, loyal customers, or prospects interested in a particular product or service. By sending tailored content to each segment, you can ensure that your emails are relevant and resonate with your leads, increasing the chances of them opening, reading, and taking action on your emails.

Use Plain Language and Short Sentences

When it comes to email writing, simplicity is vital. Using plain language and keeping your sentences short can significantly improve the readability of your emails and make them more engaging. Avoid using jargon or complex language that may confuse your leads, especially if you’re writing to a diverse audience with varying levels of familiarity with your industry or products.

Make your emails easy to read and scan using bullet points, numbered lists, and headings to break up the text. Use a conversational tone and avoid using long paragraphs or walls of text. Keep your sentences focused and to the point, and use simple words that are easy to understand. Remember that your email aims to communicate clearly and effectively so your leads can quickly grasp the content and take the desired action.


In conclusion, writing better emails is crucial for effective email communication. Using a hook in your subject line, sending relevant emails, and using plain language and short sentences can significantly improve the chances of your emails being opened, read, and responded to. These simple tips can help you establish better relationships with your leads, increase engagement, and drive more conversions and sales. So, the next time you write an email, remember to use a clear subject line, send relevant content, and keep it simple and concise. Your leads will thank you for it!