• Alex Johnson CCIM | Business Made Simple Certified Coach | StoryBrand Pro
  • Alex Johnson CCIM | Business Made Simple Certified Coach | StoryBrand Pro
  • Alex Johnson CCIM | Business Made Simple Certified Coach | StoryBrand Pro

Alex Johnson knows most business owners struggle to be productive because they are constantly putting out fires. Alex’s organizational expertise and proven frameworks will put the right systems in place to run their business and enjoy life outside of work. At Laurex Advisors, he helps entrepreneurs eliminate useless checklist by defining a clear vision and systemizing their growth to increase profits and have more free time.

Here’s what people are saying:

“Alex is an impressive guy. He appears to be a no-nonsense guy (that’s good). He is very easy to talk to. Both of us being former engineers, we were able to communicate well with each other. Alex appears to be very knowledgeable about the commercial real estate business. I think I came away with a pretty good idea of what Laurex can do to help me in the future.” ~ Al Blitz

“Alex provided me with the “best foot forward approach”. His understanding of the market helped find new owners, that could turn things around by using an aggressive marketer. Alex’s knowledge of the industry helped me carry out my goal.” ~ Doug Hudson, Quality Resource Management

“I was most impressed the level of commitment to building a long lasting relationship with your clients. Also, the thorough prep work you undertake to place your client in the most favorable/profitable position before he/she purchases the investment property is both smart and impressive.” ~ Robert Weatherly

“Working with Alex is like going to your favorite professor’s lecture hall. I leave with great information all the time. I feel like I am taking myself and more importantly my family on the way to the fast track. It’s a great relief to having Laurex working for us. I can not tell you the impact of your company helping us find a CPA and Financial Planner. “We sleep better at night and we don’t have money fights because we know where we are at and agree on where we want to go with our financial future.” ~ Newy Scruggs, Omega Dawg Properties.

Mr. Johnson’s professional career started in the Management Trainee program with PepsiCo after obtaining an Electrical Engineering degree from Purdue University in 1988. He spent 14 years in leadership roles with PepsiCo, Nortel, AT&T, and Lucent Technologies. In 2002, Alex started Laurex Advisors as a commercial real estate investment coaching firm with a patent pending process to support his clients. From coaching, portfolio management, development, investments, retail, office, industrial, multifamily, and land transactions, Alex Johnson has a broad experience base in the industry.

2005 is the year Alex Johnson earned the prestigious CCIM designation and named an expert in commercial real estate. He became an instructor in 2008. As a senior instructor, Alex facilitates two different courses-Commercial Real Estate Financial and Market Analysis. Mr. Johnson coaches professionals throughout the United States. His clients come from national real estate firms, local brokerages, and solo professionals. They include Fortune 100 companies and the government. Helping others is important to him.

Alex Johnson received honors from the Dallas Business Journal as a Minority Business Leader in 2008. The North Texas CCIM Chapter elected him the president for the 2010 year. It won the national competition for the top chapter that year. CCIM awarded Alex the Leadership Award of Excellence and Rising Star Award.

In 2013, he added senior housing mergers and acquisitions and advisory to his offerings. Alex works with large healthcare firms: LTC Properties, Blue Mountain Capital, Sava SeniorCare, Ensign Group, Senior Care Centers, Touchstone, and Regency. He works with large corporations: McKesson, AT&T, Bank of America, and Pizza Hut. Alex Johnson also works with government entities: General Services Administration, U.S. government agencies and municipalities. Alex works with regional businesses and local business owners. His coaching and consulting services help businesses with his organizational expertise and proven frameworks. Big or small, Alex Johnson will focus on your success. You deserve nothing less. He wins when you win. Alex will help you put the right systems in place to run your business and enjoy life outside of work. Running a business shouldn’t be a mystery.

Rotary International recognized Johnson over the years for his Service to New Generations, Membership Recruitment, Outstanding Rotary Club President, and Rotarian of the Year in North Texas. As president in 2020, Rotary District 5810 honored Plano West Rotary Club with awards as Outstanding Rotary Club of the Year, Membership, Digital Media, Public Image Olympics Gold Medal, Public Image Olympics Governor’s Honorable Mention, 4-Way Test Speech Contest, End Polio Now Contributions, 100% Every Rotarian Every Year, 100% Foundation Giving, and #1 Club in the District for Annual Giving Per Capita. Alex lives Service Above Self.

Alex Johnson’s had his work written about in various publications: Rotary Magazine, National Association of Realtors Commercial Connections, CCIM Commercial Investment Real Estate Magazine, Dallas Business Journal, REDNews, Inside Collin County Business, Local Profile, Plano Star Courier, and Plano Magazine.

Alex is from Alaska and lives in Texas with his wife and has 2 beautiful daughters. They’re a family that serves the community through various nonprofits in Plano, Texas.